The experts say that social media marketing doesn’t work. Here are a few tricks to get your new book out to the masses while bypassing social media.
by Mel Dawn
Flash and Sell
Have your book loaded on your device and keep it open at all times. When you’re on transit read it and tell your seat mates how great the book is, and how people should read it. Simply show them the screen of your smart phone, tablet, or other device and brag about how great it is.
If you’ve reached the point where you have printed copies of your book, you can try a similar technique. People may comment on the book you’re carrying around, or the book lying on your desk or lap. You can tell these admirers that you’re the author, and give them a short summary of your book. When they say that they’d love to check it out at their local bookstore, pop one of your books out of your bag and say you have one for sale.
The Allusion of Success
Many independent writers test the water with an e-Book first. If it does great, they’ll offer it in printed form. Have a friend help you out by taking photographs of you clutching your book at prominent locations around your city. Set up a reader’s group and have them ask their local shops if they are willing to sell your book. This could lead bookstores to finding your author’s website and asking if they can purchase a few printed copies.
You may also wish to ask your local library if they’re willing to take a free copy of your book, as many readers purchase the books they love.
Utilize a variety of book marketing methods as not all your potential readers are going to be on Facebook. Increasing your book’s exposure is important, as it will be those first few sales that encourage you to write your next novel.
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