Create Your Digital Marketing Strategy for 2018

It’s an entirely new year and time to focus on your business after weeks of partying. Last year promised many exciting marketing strategies and techniques. Some were effective, some not so much. It’s predicted that 2018 will be a year that focusses on the opposite ends of the spectrum—business automated marketing—and one-on-one interaction with your clients.

Here are a few ways that Automation Riches recommends that you map out your digital marketing strategy for the months ahead.

Maintain Your Home-Based Business Focus

In the past you may have worked on your business’s SEO, PPC and PPL. While this may have benefited you, many experts still believe that organic search is of benefit too.

If you run any sort of home-based business, you need to draw traffic to your website, blog, or social media pages. That means having a good marketing strategy that focusses on organic keywords that your potential clients may be typing into their favorite search engines.

Take a look at your site and see if it focuses on these four points.

1. Your shopper should understand the message immediately.

2. There should be a call to action even if they don’t want to buy now.

3. The call to action should be as simple as entering an email address to get bonus content.

4. Your site should work seamlessly on all mobile devices.

Create the Right Message

It’s important to create the right tone on your site. If you are selling comfort or relaxation service or products, you don’t want to have bright bold red colored graphics. You want to match the colors and mood of your site to your products and services. If your site needs to have trust or to be warm and caring, tailor your web design to that.

You may need to go through your site and take down what’s not working. Each bit of content needs to have value, just as each graphic or photo needs to have purpose.

Start Automated Marketing

Automated marketing can help streamline your systems so you can save time and money. This will give you time to really focus on what your business needs, plus give you some time off to spend with the family.

There are many ways that you can automate your systems. It can be as simple as collecting email addresses from your pop-up box and then sending out a daily email to customers. You’ll write these emails in advance and have 30 different ones ready to go for the entire month. You won’t have to be confused as to which one to send to which client, as the automated marketing system keeps track for you.

There may be other methods of automation too, such as thanking people for placing an order, or sending an auto response that you’ll get back to them quickly on a question.

How do you know if your digital marketing campaign for 2018 is going to be a great success? By implementing it now! If you need help, the Automation Riches Program may be the best way to earn residual income and gigantic daily commissions now!

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5 Reasons Why You Still Need Good SEO

2018 money graph.jpgSEO is still as applicable today as it was 5 years ago. But the key is to know what you’re doing, otherwise Google will downgrade your site. Your business can also be harmed by questionable SEO practices—also known as black hat practices—which involve overly aggressive marketing practices that are frowned upon by Google and your potential clients.

Here are a few tips that AutomationRiches recommends so you can manage your SEO in an effective and reputable manner.

1. Begin with a site review. Before starting a search engine optimization program you’ll want to review your site content and structure. By this point you should have a specific site niche. If not, how simple is it to adapt? Can you remove the non-niche content? Often it’s simpler to give an old site an overhaul rather than create one from scratch.

2. Ongoing content development. You can’t expect to post 10 blogs on one day and leave it at that. Potential clients will visit and they do look at your posting dates. Did you know that most popular blogging platforms allow you to preschedule your blog posts? It looks far better to post once every four days. If you only have the time to work on your home business once a week, do all your work in a day and schedule it throughout the remainder of the month. And always ensure there is a steady stream of content.

3. Get on the #1 page. Likely you know where you are in the Google search results. If you don’t, you must find out immediately. And despite what anyone says, there are no guarantees you’re going to hit the #1 ranking spot. But, you can hit number 2, 3, or even the second or third page. Most web-savvy customers do search beyond the first couple of pages now, as they know the first few listings are going to be fluffy or of little content that’s even related to what customers are looking for.

4. You need technical advice. SEO can also involve technical aspects that you may not be entirely familiar with. This is when it helps to hire an expert. They can provide the technical advice you need on your website development. The expert can assist with hosting, decrease the chances of error pages popping up, and provide javascript for pop-up ads, signup forms, and more.

5. You need a complete online business development campaign. You should never just create the framework for your site, toss on a few blogs, then abandon it, hoping it’ll continue performing well. You should develop a complete online business development campaign. Set simple tasks for the immediate future, and longterm tasks based on your goals a year from now. Do you want to make gigantic daily commissions by the summer? Well, that’s not going to happen unless you work it into your home-based business campaign.

Don’t be afraid to seek help for SEO. At AutomationRiches, we not only help you to sit back and relax while you earn residual income, but we also teach you the top internet marketing techniques for 2018!

Marketing 101 for Home Businesses & Internet Marketers

SEOGraphic.jpgMarketing 101 has changed immensely over the past several decades. Gone are the days when a guy would stand on the street corner pitching his wares. Also gone are the days of keyword stuffing. Marketing practices can change faster than internet marketers can adapt their home businesses. The Google algorithm is ever-evolving, rewarding the popular business and punishing the schemers.

It helps to have all marketers and small business owners take a refresher course every few months. Here are a few of the latest practices that AutomationRiches believes will continue to benefit businesses in 2018.

Keywords Still Pertinent but Don’t Abuse Them

There was a time when internet marketers would stuff an article so full of keywords that it made them difficult to read. But they didn’t care as they fulfilled their contract obligations with their clients.

While keywords are still pertinent on Google—they help you to narrow the Google search engine down to only specific niche topics—Google will downgrade any website that over-uses them. If you do use keywords, ensure they’re of value and that they will lead potential clients from the search engine to your blog or site.

Remember the Purpose of Social Media

Social media is meant as a marketing tool to connect people together. Sometimes you make acquaintances, sometimes you make lifelong friends, and sometimes you meet great business clients. One thing’s for certain, you won’t meet any of these people if you’re blindly posting on your social media pages without any real interaction.

It’s imperative that you build up relationships on Facebook, Twitter, WordPress and more. If you don’t do it, you may make some money, but you won’t open up your world to the millions that many home businesses have been able to do. Remember the key is to respond to all posts, friend people, ask how and what they’re doing, and how you can help them.

Hate Marketing 101? Get Some Help!

Many people loathe Facebook. It’s not something that most internet marketers grew up with, such as TV commercials. It also doesn’t help to be a loner, as you’re expected to reach out to people on Facebook or the other social media accounts.

If you’re feeling that you should better focus your home business efforts in an entirely different direction, automationriches may be the site for you. Automation Riches will enable you to run a business separate from your other enterprises.

This is a special automated system that helps you to bypass the usual marketing 101 practices so that you can refer people to a special website and make money doing it.

No one would ever say no to earning a bit more cash to pay the bills at the beginning of the year.

If you’re curious to find out what we’re about, please visit our automation riches website at: https://automationriches.com/home. You’ll learn how to earn gigantic daily commissions plus residual income all from the comfort of your home so you have more time to spend with family!