Create Your Digital Marketing Strategy for 2018

It’s an entirely new year and time to focus on your business after weeks of partying. Last year promised many exciting marketing strategies and techniques. Some were effective, some not so much. It’s predicted that 2018 will be a year that focusses on the opposite ends of the spectrum—business automated marketing—and one-on-one interaction with your clients.

Here are a few ways that Automation Riches recommends that you map out your digital marketing strategy for the months ahead.

Maintain Your Home-Based Business Focus

In the past you may have worked on your business’s SEO, PPC and PPL. While this may have benefited you, many experts still believe that organic search is of benefit too.

If you run any sort of home-based business, you need to draw traffic to your website, blog, or social media pages. That means having a good marketing strategy that focusses on organic keywords that your potential clients may be typing into their favorite search engines.

Take a look at your site and see if it focuses on these four points.

1. Your shopper should understand the message immediately.

2. There should be a call to action even if they don’t want to buy now.

3. The call to action should be as simple as entering an email address to get bonus content.

4. Your site should work seamlessly on all mobile devices.

Create the Right Message

It’s important to create the right tone on your site. If you are selling comfort or relaxation service or products, you don’t want to have bright bold red colored graphics. You want to match the colors and mood of your site to your products and services. If your site needs to have trust or to be warm and caring, tailor your web design to that.

You may need to go through your site and take down what’s not working. Each bit of content needs to have value, just as each graphic or photo needs to have purpose.

Start Automated Marketing

Automated marketing can help streamline your systems so you can save time and money. This will give you time to really focus on what your business needs, plus give you some time off to spend with the family.

There are many ways that you can automate your systems. It can be as simple as collecting email addresses from your pop-up box and then sending out a daily email to customers. You’ll write these emails in advance and have 30 different ones ready to go for the entire month. You won’t have to be confused as to which one to send to which client, as the automated marketing system keeps track for you.

There may be other methods of automation too, such as thanking people for placing an order, or sending an auto response that you’ll get back to them quickly on a question.

How do you know if your digital marketing campaign for 2018 is going to be a great success? By implementing it now! If you need help, the Automation Riches Program may be the best way to earn residual income and gigantic daily commissions now!

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Unusual Book Marketing Tips Outside of Social Media Part Two

no-more-social-networking-for-indian-cricket-playersThe experts say that social media marketing doesn’t work. Here are a few tricks to get your new book out to the masses while bypassing social media. 

by Mel Dawn

 

Flash and Sell

Have your book loaded on your device and keep it open at all times. When you’re on transit read it and tell your seat mates how great the book is, and how people should read it. Simply show them the screen of your smart phone, tablet, or other device and brag about how great it is.

If you’ve reached the point where you have printed copies of your book, you can try a similar technique. People may comment on the book you’re carrying around, or the book lying on your desk or lap. You can tell these admirers that you’re the author, and give them a short summary of your book. When they say that they’d love to check it out at their local bookstore, pop one of your books out of your bag and say you have one for sale.

The Allusion of Success

Many independent writers test the water with an e-Book first. If it does great, they’ll offer it in printed form. Have a friend help you out by taking photographs of you clutching your book at prominent locations around your city. Set up a reader’s group and have them ask their local shops if they are willing to sell your book. This could lead bookstores to finding your author’s website and asking if they can purchase a few printed copies.

You may also wish to ask your local library if they’re willing to take a free copy of your book, as many readers purchase the books they love.

Utilize a variety of book marketing methods as not all your potential readers are going to be on Facebook. Increasing your book’s exposure is important, as it will be those first few sales that encourage you to write your next novel.

Aqua Marine Contest! Free Swag! 10 Prizes & More! 


Sign up for my mailing list now and be entered to win one of ten prizes. Once a month you’ll get a newsletter with fun content: movie reviews, photographs, games, and other surprises. Contest ends on November 1st. (Prizes will be: handmade wire craft fishie bookmarks, free ebooks, fishie water pistol, free coffee, tea, and more! Please share with your friends! Click here to act now!